Google Ads & PPC

Intent, focused to a point. PPC services in Mohali

Google and Meta ad campaigns, built with conversion tracking in place first, so you can see what your spend brings in.

What it is Planning, building, tracking and optimising paid ad campaigns.

Who it’s for Businesses with an ad budget that need enquiries sooner.

What happens next A look at your account or plan, then a written scope.

Based in Mohali · Serving Chandigarh Tricity · Remote projects across India

Campaigns, not the whole system

This page covers campaign management: planning, building, tracking and optimising paid ads. Lead Generation covers the system around them: capture, qualification, follow-up and reporting. Many businesses need one. Some need both.

Who it’s for

Who are PPC services for?

You’ve run ads before and couldn’t tell what they returned.
You need enquiries this quarter, not in six months.
You’re launching an offer, a location or a season.
Your campaigns run, but nobody checks the search terms.

Not the right service if… you have no budget for ad spend yet. Start with SEO or Social Media Marketing and come back to ads later.

Problems it solves

What focused campaigns fix

Spend with no conversion tracking behind it.
Clicks from searches that were never going to buy.
Ads that send people to a page that doesn’t convert.
Reports full of impressions and nothing about enquiries.

Measure first

Measure first, then spend more

Budget only moves once every link in the chain is being recorded. If a link is missing, it gets fixed before spend goes up.

Click Someone searches or scrolls and taps your ad.
Landing page The page matches the ad’s promise.
Action A form, a call or a WhatsApp message.
Recorded The action is counted in GA4 and the ad platform.
Adjusted Budget moves toward what produces enquiries.

Your accounts. Your data. Your budget, paid directly to the platform.

What’s included

What PPC management includes

Account audit. What’s working, what’s wasted, what’s missing.
Conversion tracking. Forms, calls and WhatsApp clicks recorded in GA4 and the ad platforms.
Campaign structure. Search, Performance Max or Meta, chosen for your goal.
Keywords and audiences. Researched, grouped, with negatives added.
Ad copy and creatives. Written and prepared for each campaign.
Landing-page advice. What to change so clicks turn into enquiries.
Ongoing optimisation. Bids, budgets, search terms and ads reviewed.
Reporting. Spend, enquiries and cost per enquiry, without the jargon.

Not included

Ad spend (paid by you, directly to Google or Meta)
Guaranteed ROAS, cost per lead or lead volume
Lead follow-up systems (see Lead Generation)

Your written scope confirms exactly what is included.

Ownership. You own the ad accounts and the data. RankPrimora works with the access you grant.

How it runs

How PPC campaigns are run

Audit Notes on your account or starting plan.
Track Conversion tracking set up and tested.
Build Campaigns, keywords, audiences and ads.
Launch Campaigns live, with early checks.
Optimise Search terms, bids and budgets reviewed.
Report Enquiries, costs and the next changes.

What to expect

What to expect from paid campaigns

Ads can bring enquiries quickly, but the first weeks are for learning which searches, audiences and ads produce real enquiries. Results depend on your market, budget, offer and landing page, so no ROAS or cost per lead is promised. What you get is clear tracking and steady, reasoned changes.